We help brands
compete on
Walmart.com.

Photography Video Design

Built to win the PLP.

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Blue Shelf is an independent product-content production company and is not affiliated with, endorsed by, or sponsored by Walmart or Sam’s Club.

Northwest Arkansas

Ten minutes from
the people you’re
selling to.

Blue Shelf is based in Bentonville. We work with suppliers and alongside the brokers who represent them.

For brokerages
01ServicesPhotography, video + design 02PortfolioClient work 03ProcessAn end-to-end system 04For BrokeragesHow to partner with us 05FAQCommon questions

Have a product that needs content?

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Services

How your product is photographed is how your product is judged.

Product content, end to end. Studio capture and design for ecommerce product listings.

Capture

Shot in studio

Graphics

Built on the capture

Curious if we can take on something else?

Ask us

Portfolio

Real products.
Live listings.

Client

Kanak Naturals × Sustainables

Click a project to view the work

Swipe for the next frame

Need content for a new product line?

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Process

Scope. Produce.
Deliver.

You approve at every stage.

01

Scope

Send us the SKUs. We review what is live, identify what is missing, and return a recommended shot list with a clear quote.

02

Produce

Ship the samples to our studio. You approve the plan before production and review the frames as they are captured, so changes can be made before we wrap.

03

Deliver

Every file is retouched, quality-checked, and prepared to the retailer’s specifications. You receive upload-ready images along with the organized master files.

What we need from you

Four things to get the project moving.

Product samplesEnough product to complete the shoot, plus one clean backup whenever possible.
Listing links or SKU listThe current product pages—or a list of the items preparing to launch.
Approved claims and copyFinal language for graphics, including claims, ingredients, dimensions, and product details.
Brand guidelines or referencesYour brand standards, packaging files, or existing retailer content for us to match.

Have SKUs that need content?

Start a project

Start a project

Tell us what
you’re launching.

Give us a short summary of how we can help with your product content. Every project is different, so tell us what you need.

We reply by email.

Emailsales@blue-shelf.com

Phone(469) 406-2607

BasedBentonville, AR

FAQ

The questions
we get first.

Something not answered here? Ask us directly.

Start a project

For brokerages

Your suppliers.
Our studio.

Give the suppliers you represent stronger product content—without building a production team of your own. Blue Shelf partners with brokerages in two ways: through direct referrals or as a white-label production partner behind your team.

Two ways to work

Choose the model that fits the relationship

Roles, communication, approvals, and commercial terms are agreed before the project begins.

Option 01 The standard model

Referral

You make the introduction. We scope, produce, and deliver the project directly with the supplier, keeping you involved wherever your perspective is useful. The supplier gets specialized support without adding production work to your team.

Supplier works withBlue Shelf directly
Your roleThe introduction, plus any reviews you want to join
Best forMost first-time and one-off supplier projects

or

Option 02 For established partnerships

White label

We work behind your team while you manage the supplier relationship. Blue Shelf handles production against the approved scope, following the communication and branding structure agreed in advance.

This model is reserved for established brokerage partners with consistent project volume.

Supplier works withYour team
Our roleProduction behind your brand
Set in advanceCommunication, approvals, payment, and branding
Best forEstablished partners with steady project volume

When to bring us in

Four common content gaps we can solve.

A new item is launchingThe product is preparing to go live on Walmart.com or Sam’s Club, but the image set is not ready.
The packaging changedThe physical product has been updated, but the listing still shows the previous packaging.
The product line does not matchRelated SKUs were photographed at different times or in different styles and now sit beside one another on the same shelf.
The listing starts and ends with the heroThere is one white-background image, but nothing that explains scale, use, dimensions, features, or product differences.

Have a supplier who needs content?

Bring us the project