We help CPG brands
win on Walmart.com
Retail-ready product image systems built to improve conversion, strengthen compliance, and upgrade your digital shelf.
Drag to see how content quality impacts your score
What We Deliver
One product. Multiple content types.
Every SKU gets a complete image system designed to perform across the digital shelf.
Shoppers scan. Better visuals build trust.
Small inconsistencies in your listing can significantly impact shopper confidence and conversion.
- Inconsistent lighting and shadows
- Non-compliant background
- Poor image resolution
- Missing secondary views
- No lifestyle or context images
- Professional studio lighting
- True white, retailer-compliant background
- High-resolution detail shots
- Complete angle coverage
- Lifestyle and infographic support
Why Content Wins on Walmart.com
Built from real marketplace performance insights
Most of your listing performance is driven by just a few key content elements.
Driven by core content elements
From a 1% increase in content quality
From adding rich media (video, enhanced content)
Performance metrics are directional estimates based on marketplace observations. Results may vary.
Built in Northwest Arkansas
We operate inside Walmart's ecosystem—working directly with suppliers, brokers, and brands selling on Walmart.com.
We don't guess how Walmart works. We build content for it.
This is our unfair advantage.
Blue Shelf is an independent content studio. Not affiliated with or endorsed by Walmart.
We don't just create content—we fix what's costing you sales.
Audit your listing
We analyze your current content against Walmart standards.
Find what's limiting visibility & conversion
Identify specific gaps holding back performance.
Build Walmart-ready, conversion-focused content
Create optimized imagery and content that performs.
Deliver ready-to-upload assets
Files formatted to spec, ready to go live.
Launching Sustainables for Kanak Naturals
Product content for two new SKUs: one lunch plate and one dinner plate.
|
Kanak Naturals brought Blue Shelf in to support the launch of its new Sustainables line with retail-ready content for two SKUs: a lunch plate and a dinner plate. We created a structured image system that included hero shots, white-background product views, lifestyle imagery, and dimension-focused callouts to help present the new line clearly across ecommerce listings.
What Blue Shelf Delivered
- Hero imagery for both plate sizes
- White-background product views
- Lifestyle images showing real use scenarios
- Dimension callouts to communicate size clearly
View by SKU
Outcome
Kanak received a complete Walmart-ready content system across both SKUs, giving shoppers clearer product context, stronger visual consistency, and ready-to-upload assets for retail listings.
Productized pricing.
Fixed scopes, fixed prices, 95+ Walmart Content Quality Score on every project. Built for emerging CPG brands who need agency-level Walmart compliance without agency-level invoices.
Starter Pack
1–2 SKUs · 10–12 business days
- Hero + 2 lifestyle + 1 infographic
- White-bg compliant, ≥1500px, ~80% fill
Full Shelf System
6 SKUs in one batch · 10–12 business days
- Hero + 3 lifestyle + 2 infographics per SKU
- Secondary angle shots included
Catalog Refresh Support
Quarterly image refresh (4×/year)
- Aligned to Walmart's CQS model updates
- Re-shoots when Walmart changes spec or attributes
Brand Launch Catalog — from $7,200+ for 12 SKUs · for new-to-Walmart suppliers
Rush option: +30% drops turnaround to 3–5 business days · CQS-aligned guarantee
Partner Program
Partner With Blue Shelf
Brokers and retail partners can refer their client brands to Blue Shelf for Walmart-ready content support. We work directly with the brand or support through a white-label relationship. Referral incentives available for approved partners.
Referral Incentives
Competitive referral incentives for approved partners on closed projects.
Free Content Reviews
Referred brands receive a complimentary Walmart.com content review to identify gaps.
Fixed-Scope Packages
Clear, productized packages make it easy to introduce Blue Shelf to your clients.
Flexible Collaboration
Work with us directly or through a white-label relationship—whatever fits your model.
Common Questions
Upgrade Your
Walmart Images?
Get a content review and see exactly how your current images can be improved.
Send a Brief
Tell us about your catalog. We'll reply within one business day.